Friday, January 22, 2016

Detox Your Makeup Bag! Here's why and how...

The best resolution you can make this year is to lead a healthier life. One way to do that is to detox your makeup bag. Petrochemicals, parabens and phthalates are just some of the undesirable ingredients lurking in your cosmetics that can cause irritations, allergies, and, potentially, more serious long term health issues. 

Although they're present in tiny amounts that are unlikely to harm you, why would you choose to use them when there are better and safer options out there? But, replacing your favorite shade of lipstick or that creamy kohl eyeliner with a natural, purer alternative can be challenging. There simply aren't many makeup products on the market that can deliver the same high quality, luxurious finish, silky texture and outstanding pigmentation as those from the most coveted, traditional brands. 

To help you make the switch to safer, healthier options without compromising on quality, we've tracked down the worst common offenders in everyday makeup essentials and sunscreens you should watch out for: 

Wednesday, January 13, 2016

The Truth About Titanium Dioxide

Titanium Dioxide, a naturally occurring white mineral mainly sourced from ilmenite ore, is a common ingredient found in powder-based makeup and more naturally formulated sunscreens. It acts as a whitener, opacifier, and, in suncare, as UV filter. But, in the past few years, it has also been at the center of a controversy, with critics and defendants debating on its safety.

We employ Titanium Dioxide in some of our products while leaving it out in others. So, after receiving emails from our customers who wondered why this may be the case; and whether the talked-about ingredient was ultimately safe or not, we decided to explain how we use titanium dioxide so that it is safe AND makes you and the makeup look more beautiful because of its presence (or intentional lack there of):